There are significant differences between smart phones and tablets. In terms of conversion rates, utility and when and where the customers are using tablets and smart phones, reasonable distinctions can be found. If you are into smartphone and tablet repairs then you should keep in mind the following differences.
- Conversion Rates: It is being seen that the conversion rates for the smartphone is around 1% whereas, the conversion rate for tablet is 2.4%, which is significantly higher than the conversion rates of the smartphone. So, if you are not planning to optimize both of the devices at the same time, then your smartphone and tablet repairs business will not prosper. There is a reason behind the conversion rates being higher in case of tablets. The reason is that it is easier to use tablets during checkout process than the smartphones which results into more conversions for tablets.
- Content being used: Knowing well in advance what content the customers browse through while using their tablets and smartphones is an added advantage for your smartphone and tablet repairs business. For example, when the consumers use tablets, they usually prefer to read through media contents and browsing different websites for fun and reading. Whereas, on their smartphones, the users preferably communicate, do content snacking and use varied mobile apps. If a tablet repairs company realizes the value of different utility for tablets and smartphones, then it would be easier for them to market their services in the exact targeted consumer market.
- The distinction on the basis of places of use: It is stunning to know that there is a prodigious difference between where people use smartphones and where they use their tablets. It is seen that tablets are being used mostly within the house, mostly in living room and bed room. Whereas, the smartphones are more used while traveling, commuting or in a car. The basic difference in the places of use is that the tablets are preferably used inside the house and the smartphones are used outside more often. If you become aware of the places of using the tablets and smartphones, then as tablet repairs organization, you would be in an advantageous position than your other counter-parts in the market.
- Portable Vs. Pocketable: Smartphones are used mostly outside due to it mobility and pocketablity. But if you go after tablet repairs, tablet is a little bigger than the smartphones in size ensuring that your reading and content browsing experience becomes excellent. So, the marketer should understand the difference between the tablets and smartphones in order to pitch it to the right customers.